There is a saying that the process of patent application is also a process of branding, so are you curious about how branding and patent application are related? Branding refers to the development of names, designs, images, etc. to differentiate products or services from other companies. Through this, companies can convey their value to consumers and increase their competitiveness. So what is a patent application? A patent application is the process of registering a technological idea or invention with the patent office to protect it. Small and medium-sized enterprises can enhance their competitiveness by registering their technology as a patent. Technology protected by a patent can showcase a company’s technological capabilities to consumers and increase brand value. Therefore, small and medium-sized enterprises believe that it is important to inform consumers of technological differentiation through the patent application process. They think that patent application is part of branding. By establishing a branding strategy through patent application, small and medium-sized enterprises can increase their competitiveness. They believe that considering branding and patent application together is beneficial for small and medium-sized enterprises. If you have any questions, please feel free to ask anytime!