What does it mean to say that the process of patent application is also a process of branding?

First of all, what is branding? Branding refers to activities that utilize names, designs, etc. to distinguish products or services from others. This helps consumers differentiate and remember the product or service.

So, how is the process of patent application related to branding? Patent application is the process of protecting technology or ideas. Through this, companies can emphasize their technological differentiation and enhance their competitiveness. This process, like branding, can be an important element in conveying the company’s value to consumers.

By securing technological differentiation through patent application, companies can help consumers trust and choose their technology or products. Additionally, companies can increase their brand value through this.

Therefore, if you consider the process of patent application as part of branding, emphasizing technological differentiation and utilizing it in marketing can enhance a company’s competitiveness. For small and medium-sized enterprises, it is important to inform consumers of their technological strengths through patent application.

In summary, considering the process of patent application as part of branding and emphasizing technological differentiation and conveying it to consumers can be a successful strategy for small and medium-sized enterprises. It would be great to focus on making consumers recognize the technological value and increasing brand value through patent application.